Akro is a new conceptual French fragrance brand that bottles a few familiar universal addictions for us to bask in the splendor of our most indulgent experiences, hangover-free.
Addictions are the hedonistic and sometimes dangerous expression of our indulgences, so it should be of little surprise that scents are a huge indicator, enabler, and even keeper of our fondness for these experiences that may be toxic in nature—but definitely not in this fragrance concept. That's the sweet spot that Akro hits, a new perfume brand from Anaïs Cresp, Jack Miskelly, and Olivier Cresp, the nose behind the six fragrances in their initial offering (and behind Angel, Light Blue, Nina Ricci Nina, Black Opium—so many hits!!). We speak with father-daughter duo Olivier and Anaïs about Akro's olfactory spin on some familiar addictions, and how indulging them through scent can be a powerful experience all its own.
[Fragrances mentioned: Bel Rebel Bubble Gum, Akro Awake]