Bath & Body Works is the mall oasis where for less than $20 you could scent your whole identity around clouds of Warm Vanilla Sugar, Sun-Ripened Raspberry, and Juniper Breeze. We talk with the brand all about how it's evolved since its early days to today, where they have thousands of skus and hundreds of nostalgic and obsession-stoking scents, with no sign of stopping.
It's our episode with the brand that your hosts grew up with, formed our nascent scent-ualities around, and forever have a soft spot in our gummy little hearts for... Bath & Body Works. It was the mall oasis where for less than $20 you could form your identity within clouds of Warm Vanilla Sugar, Sun-Ripened Raspberry, and Juniper Breeze.
Chrissy Montera, Associate VP of Marketing at Bath & Body Works joins us on the pod to talk about her impressive tenure at the brand, building the legacies of scents that we've come to associate with our adolescence, and how Bath & Body Works endures to this day as the brand that grew up with you.
[What we smell like today: Catbird Tarot Deck, Maison Margiela Replica Music Festival]