Our crusade on the overuse of "clean" in fragrance kicks off with one of the first brands to identify as clean. Sable has some pepper theories, Tynan has once again become an unpaid Cloud influencer.
“Clean” is the biggest beauty buzzword in recent history, but what does it mean? Rosie Jane Johnston of By Rosie Jane joins us to help demystify how loosely the term is thrown around, yet has come to define the current era of makeup, skincare, and yes, fragrance. By Rosie Jane launched in 2010 as a "clean" fragrance brand, before the term became the rallying cry it is today. She shares her unique, holistic perspective on what it means for her brand and the industry at large.
[What we smell like: Ex Nihilo Explicite, Byredo Open Sky]