THE LAST FRONTIER in the customization of beauty…is fragrance. Many have tried, many have failed. And then there came Hawthorne, a brand created to match you with not one, but two custom scents: one for work and one for play. But HOW? In this episode, we grill Phillip Wong and Brian Jeong, co-founders of the brand, about how Hawthorne was created, the algorithmic sorcery involved in matching their customer with two different but complementary scents, and what the future of customization in beauty looks like. [Fragrances mentioned: Yves Saint Laurent Black Opium, Giorgio Armani My Way.]