Smell Ya Later

The Fragrance Born From REVENGE

Episode Summary

What do you call eau de "Big mistake, BIG MISTAKE!" This episode's guest tells us how he spun ...that... into the beloved, hype-fulfilling fragrance brand we've come to know and love, Persons Of Interest.

Episode Notes

The mysterious, Canadian fragrance brand Persons Of Interest has a habit of popping up in all kinds of good-smell convos by those in the know. Their non-descript bottles bear compelling titles like Sex & Cigarettes, Buried Past, and Two Wolves that speak for themselves. We spoke with the brand founder Dino Caracciolo all about his initial successful men's grooming and skincare line, how a retail rejection prompted a revenge fragrance brand, and the takeoff success of that brand without the traditional pushy marketing that so many fragrance brands must rely on for exposure.

[What we smell like today: Aedes De VEnustas Corfu Kumquat, Byredo Bibliotheque]